The commodification of childhood : the children's clothing industry and the rise of the child consumer /

Cook, Daniel Thomas, 1961-

The commodification of childhood : the children's clothing industry and the rise of the child consumer / Children's clothing industry and the rise of the child consumer Daniel Thomas Cook. - x, 211 pages : illustrations ; 23 cm

Includes bibliographical references (pages 181-200) and index.

Introduction -- A brief history of childhood and motherhood into the twentieth century -- Merchandising, motherhood, and morality : industry origins and child welfare, 1917-1929 -- Pediocularity : from the child's point of view -- Reconfiguring girlhood : age grading, size ranges, and aspirational merchandising in the 1930s -- Baby booms and markets booms : teen and subteen girls in the postwar marketplace -- Concluding remarks. 1. 2. 3. 4. 5. 6. 7.

0822332795 9780822332794 082233268X 9780822332688

2003016060


Children--History--United States
Adolescence--History--United States
Child consumers--History--United States
Teenage consumers--History--United States
Children's clothing industry--History--United States
Mother and child--History--United States

HQ792.U5 / C673 2004

305.23

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