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Advertising campaign planning : developing an advertising-based marketing plan / Jim Avery.

By: Material type: TextTextPublisher: Chicago : Copy Workshop, 2000Edition: Third editionDescription: 264 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 188722906X
  • 9781887229067
Subject(s): DDC classification:
  • 659.113 21
LOC classification:
  • HF5837 .A93 2000
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Includes bibliographical references.

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