Advertising campaign planning : developing an advertising-based marketing plan /

Avery, Jim, 1947-

Advertising campaign planning : developing an advertising-based marketing plan / Jim Avery. - Third edition. - 264 pages : illustrations ; 24 cm

Includes bibliographical references.

188722906X 9781887229067

00266880


Advertising campaigns--Planning
Advertising media planning
Marketing--Planning

HF5837 / .A93 2000

659.113

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