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Sport in consumer culture / John Horne.

By: Material type: TextTextPublisher: New York : Palgrave Macmillan, 2006Description: xii, 200 pISBN:
  • 9780333912850 (cloth)
  • 0333912853 (cloth)
  • 9780333912867 (paper)
  • 0333912861 (paper)
Subject(s): DDC classification:
  • 306.483 22
LOC classification:
  • GV706.5 .H663 2006
Contents:
1. Introduction -- 2. Consumer culture and the global sports market -- 3. Sport, consumerisation and the mass media -- 4. Advertising, sponsorship and the commodification of sport -- 5. Sport, social regulation and power -- 6. Sport, identities and lifestyles in consumer culture -- 7. Sport and social divisions in consumer culture -- 8. Conclusion.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 306.483 HOR (Browse shelf(Opens below)) 1 Available A294109B
Book North Campus North Campus Main Collection 306.483 HOR (Browse shelf(Opens below)) 1 Available A418898B
Book North Campus North Campus Main Collection 306.483 HOR (Browse shelf(Opens below)) 1 Available A418912B

Includes bibliographical references and index.

1. Introduction -- 2. Consumer culture and the global sports market -- 3. Sport, consumerisation and the mass media -- 4. Advertising, sponsorship and the commodification of sport -- 5. Sport, social regulation and power -- 6. Sport, identities and lifestyles in consumer culture -- 7. Sport and social divisions in consumer culture -- 8. Conclusion.

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