Sport in consumer culture /
Horne, John, 1955-
Sport in consumer culture / John Horne. - xii, 200 p.
Includes bibliographical references and index.
Introduction -- Consumer culture and the global sports market -- Sport, consumerisation and the mass media -- Advertising, sponsorship and the commodification of sport -- Sport, social regulation and power -- Sport, identities and lifestyles in consumer culture -- Sport and social divisions in consumer culture -- Conclusion. 1. 2. 3. 4. 5. 6. 7. 8.
9780333912850 (cloth) 0333912853 (cloth) 9780333912867 (paper) 0333912861 (paper)
2005054607
Sports--Sociological aspects
Sports--Economic aspects
GV706.5 / .H663 2006
306.483
Sport in consumer culture / John Horne. - xii, 200 p.
Includes bibliographical references and index.
Introduction -- Consumer culture and the global sports market -- Sport, consumerisation and the mass media -- Advertising, sponsorship and the commodification of sport -- Sport, social regulation and power -- Sport, identities and lifestyles in consumer culture -- Sport and social divisions in consumer culture -- Conclusion. 1. 2. 3. 4. 5. 6. 7. 8.
9780333912850 (cloth) 0333912853 (cloth) 9780333912867 (paper) 0333912861 (paper)
2005054607
Sports--Sociological aspects
Sports--Economic aspects
GV706.5 / .H663 2006
306.483