Why people buy things they don't need : understanding and predicting consumer behavior / Pamela N. Danziger.

By:

Danziger, Pamela N [author.]

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0793186021
9780793186020

Other title:

Why people buy things they don't need : Understanding and predicting consumer behaviour

Subject(s):

DDC classification:

658.8342 22

LOC classification:

HF5415.32 .D36 2004

Contents:

1. Why do people buy things they don't need? -- 2. What we need : more than you ever imagined -- 3. If consumer spending is the engine of the economy, then discretionary spending is the "gas" -- 4. The 14 justifiers that give consumers permission to buy -- 5. What things people buy that they don't need -- 6. What people buy : personal luxuries -- 7. What people buy : entertainment, recreation, and hobbies -- 8. What people buy : home furnishings and home decor -- 9. Trends that impact why people buy things they don't need -- 10. Pulling it all together : how to sell more.

Review: "Within the past decade, the way consumers shop has undergone dramatic change; more options are now available, including the ease of shopping from home via the Internet. Beyond that, a dramatic shift has occurred - thanks in part to the drop in cost in buying essentials, discretionary purchases have taken the lead." "Today, emotional spending is an integral part of any purchases consumers make. Spending is now based on wants, not needs. Another critical change? Consumers are in the driver's seat and control the marketplace. According to author and marketing expert Pamela N. Danziger, understanding why people buy what they don't need is the key to successful marketing today. Once marketers learn how the "why" drives and directs consumer behavior, they can learn how to get people to buy more things they don't need."--BOOK JACKET.

Tags from this library: No tags from this library for this title. Log in to add tags.

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	658.8342 DAN (Browse shelf(Opens below))	1	Available		A261644B

Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.8342 CON Consumer insights : findings from behavioral research /	658.8342 CRO Cross-cultural buyer behavior /	658.8342 CRO Cross-cultural buyer behavior /	658.8342 DAN Why people buy things they don't need : understanding and predicting consumer behavior /	658.8342 EAS Consumer behaviour : applications in marketing /	658.8342 FOU 486670 Consumer behaviour : for Auckland University of Technology /	658.8342 FOU 486670 Consumer behaviour : for Auckland University of Technology /	Next

Includes bibliographical references (pages 276-277) and index.

"Within the past decade, the way consumers shop has undergone dramatic change; more options are now available, including the ease of shopping from home via the Internet. Beyond that, a dramatic shift has occurred - thanks in part to the drop in cost in buying essentials, discretionary purchases have taken the lead." "Today, emotional spending is an integral part of any purchases consumers make. Spending is now based on wants, not needs. Another critical change? Consumers are in the driver's seat and control the marketplace. According to author and marketing expert Pamela N. Danziger, understanding why people buy what they don't need is the key to successful marketing today. Once marketers learn how the "why" drives and directs consumer behavior, they can learn how to get people to buy more things they don't need."--BOOK JACKET.

Machine converted from AACR2 source record.

There are no comments on this title.

to post a comment.