MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02984cam a22004214i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20211129161934.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
041004s2004 ilua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2004003269 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0793186021 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780793186020 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(DLC) 2004003269 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)54415132 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
OrLoB-B |
| -- |
ATU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.32 |
| Item number |
.D36 2004 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8342 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Danziger, Pamela N., |
| Relator term |
author. |
| 9 (RLIN) |
262386 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Why people buy things they don't need : |
| Remainder of title |
understanding and predicting consumer behavior / |
| Statement of responsibility, etc. |
Pamela N. Danziger. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Why people buy things they don't need : |
| Remainder of title |
Understanding and predicting consumer behaviour |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Chicago : |
| Name of producer, publisher, distributor, manufacturer |
Dearborn Trade Pub., |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2004] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2004 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 291 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 276-277) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
1. |
| Title |
Why do people buy things they don't need? -- |
| Miscellaneous information |
2. |
| Title |
What we need : more than you ever imagined -- |
| Miscellaneous information |
3. |
| Title |
If consumer spending is the engine of the economy, then discretionary spending is the "gas" -- |
| Miscellaneous information |
4. |
| Title |
The 14 justifiers that give consumers permission to buy -- |
| Miscellaneous information |
5. |
| Title |
What things people buy that they don't need -- |
| Miscellaneous information |
6. |
| Title |
What people buy : personal luxuries -- |
| Miscellaneous information |
7. |
| Title |
What people buy : entertainment, recreation, and hobbies -- |
| Miscellaneous information |
8. |
| Title |
What people buy : home furnishings and home decor -- |
| Miscellaneous information |
9. |
| Title |
Trends that impact why people buy things they don't need -- |
| Miscellaneous information |
10. |
| Title |
Pulling it all together : how to sell more. |
| 520 1# - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Within the past decade, the way consumers shop has undergone dramatic change; more options are now available, including the ease of shopping from home via the Internet. Beyond that, a dramatic shift has occurred - thanks in part to the drop in cost in buying essentials, discretionary purchases have taken the lead." "Today, emotional spending is an integral part of any purchases consumers make. Spending is now based on wants, not needs. Another critical change? Consumers are in the driver's seat and control the marketplace. According to author and marketing expert Pamela N. Danziger, understanding why people buy what they don't need is the key to successful marketing today. Once marketers learn how the "why" drives and directs consumer behavior, they can learn how to get people to buy more things they don't need."--BOOK JACKET. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior. |
| 9 (RLIN) |
345411 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumers |
| General subdivision |
Research |
| 9 (RLIN) |
316001 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research |
| 9 (RLIN) |
338698 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10926689 |
| b |
16-04-21 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.8342 DAN |
| g |
1 |
| i |
A261644B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$0.00 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
17 |
| v |
4 |
| w |
0 |
| x |
1 |
| y |
.i12108376 |
| z |
29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(2)b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
ilu |
| -- |
0 |
