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Diffusion of innovations / Everett M. Rogers.

By: Material type: TextTextPublisher: New York : Free Press, 2003Edition: Fifth editionDescription: xxi, 551 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0743222091
  • 9780743222099
Subject(s): DDC classification:
  • 303.484 21
LOC classification:
  • HM621 .R57 2003
Online resources:
Contents:
Ch. 1. Elements of Diffusion -- Ch. 2. A History of Diffusion Research -- Ch. 3. Contributions and Criticisms of Diffusion Research -- Ch. 4. The Generation of Innovations -- Ch. 5. The Innovation-Decision Process -- Ch. 6. Attributes of Innovations and Their Rate of Adoption -- Ch. 7. Innovativeness and Adopter Categories -- Ch. 8. Diffusion Networks -- Ch. 9. The Change Agent -- Ch. 10. Innovation in Organizations -- Ch. 11. Consequences of Innovations.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 303.484 ROG (Browse shelf(Opens below)) 1 Available A262719B
Book North Campus North Campus Main Collection 303.484 ROG (Browse shelf(Opens below)) 1 Available A355347B

Includes bibliographical references (pages 477-535) and index.

Ch. 1. Elements of Diffusion -- Ch. 2. A History of Diffusion Research -- Ch. 3. Contributions and Criticisms of Diffusion Research -- Ch. 4. The Generation of Innovations -- Ch. 5. The Innovation-Decision Process -- Ch. 6. Attributes of Innovations and Their Rate of Adoption -- Ch. 7. Innovativeness and Adopter Categories -- Ch. 8. Diffusion Networks -- Ch. 9. The Change Agent -- Ch. 10. Innovation in Organizations -- Ch. 11. Consequences of Innovations.

Machine converted from AACR2 source record.

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