Normal view MARC view ISBD view

Rogers, Everett M.,

Diffusion of innovations / Everett M. Rogers. - Fifth edition. - xxi, 551 pages : illustrations ; 24 cm

Includes bibliographical references (pages 477-535) and index.

Elements of Diffusion -- A History of Diffusion Research -- Contributions and Criticisms of Diffusion Research -- The Generation of Innovations -- The Innovation-Decision Process -- Attributes of Innovations and Their Rate of Adoption -- Innovativeness and Adopter Categories -- Diffusion Networks -- The Change Agent -- Innovation in Organizations -- Consequences of Innovations. Ch. 1. Ch. 2. Ch. 3. Ch. 4. Ch. 5. Ch. 6. Ch. 7. Ch. 8. Ch. 9. Ch. 10. Ch. 11.

ISBN: 0743222091 9780743222099

LCCN: 2003049022

Subjects--Topical Terms:
Diffusion of innovations
Diffusion of innovations--Study and teaching--History.

LC Class. No.: HM621 / .R57 2003

Dewey Class. No.: 303.484