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Customer behavior : a managerial perspective / Jagdish N. Sheth, Banwari Mittal.

By: Contributor(s): Material type: TextTextPublisher: Mason, Ohio : Thomson/South-Western, [2004]Copyright date: ©2004Edition: Second editionDescription: xix, 487, 11, 14 pages : illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0030343364
  • 9780030343360
Other title:
  • Customer behaviour
  • Customer behaviour : A managerial perspective
Subject(s): DDC classification:
  • 658.8342
LOC classification:
  • HF5415.32 .S54 2004
Contents:
Pt. 1. Customer Behavior: Power, Scope, and Context -- Ch. 1. The Customer: Key to Market Success -- Ch. 2. Determinants of Customer Behavior: Personal Factors and Market Environment -- Ch. 3. Trends in Determinants of Customer Behavior -- Pt. 2. Foundations of Customer Behavior -- Ch. 4. The Customer as a Perceiver and Learner -- Ch. 5. Customer Motivation: Needs, Emotions, and Psychographics -- Ch. 6. Customer Attitudes: Cognitive and Affective -- Ch. 7. Researching Customer Behavior -- Pt. 3. Customer Decisions and Relationships -- Ch. 8. Individual Customer Decision Making -- Ch. 9. Institution Customer Decision Making: Household, Business, and Government -- Ch. 10. Relationship-Based Buying -- Pt. 4. Building Loyalty and Customer Value -- Ch. 11. Customer Loyalty to Products, Brands, and Stores -- Ch. 12. Online Customer Behavior -- Ch. 13. Creating Market Values for the Customer.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.8342 SHE (Browse shelf(Opens below)) 1 Available A291076B

Includes bibliographical references and index.

Pt. 1. Customer Behavior: Power, Scope, and Context -- Ch. 1. The Customer: Key to Market Success -- Ch. 2. Determinants of Customer Behavior: Personal Factors and Market Environment -- Ch. 3. Trends in Determinants of Customer Behavior -- Pt. 2. Foundations of Customer Behavior -- Ch. 4. The Customer as a Perceiver and Learner -- Ch. 5. Customer Motivation: Needs, Emotions, and Psychographics -- Ch. 6. Customer Attitudes: Cognitive and Affective -- Ch. 7. Researching Customer Behavior -- Pt. 3. Customer Decisions and Relationships -- Ch. 8. Individual Customer Decision Making -- Ch. 9. Institution Customer Decision Making: Household, Business, and Government -- Ch. 10. Relationship-Based Buying -- Pt. 4. Building Loyalty and Customer Value -- Ch. 11. Customer Loyalty to Products, Brands, and Stores -- Ch. 12. Online Customer Behavior -- Ch. 13. Creating Market Values for the Customer.

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