Customer behavior : a managerial perspective / Jagdish N. Sheth, Banwari Mittal.
Material type: TextPublisher: Mason, Ohio : Thomson/South-Western, [2004]Copyright date: ©2004Edition: Second editionDescription: xix, 487, 11, 14 pages : illustrations ; 26 cmContent type:- text
- unmediated
- volume
- 0030343364
- 9780030343360
- Customer behaviour
- Customer behaviour : A managerial perspective
- 658.8342
- HF5415.32 .S54 2004
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.8342 SHE (Browse shelf(Opens below)) | 1 | Available | A291076B |
Includes bibliographical references and index.
Pt. 1. Customer Behavior: Power, Scope, and Context -- Ch. 1. The Customer: Key to Market Success -- Ch. 2. Determinants of Customer Behavior: Personal Factors and Market Environment -- Ch. 3. Trends in Determinants of Customer Behavior -- Pt. 2. Foundations of Customer Behavior -- Ch. 4. The Customer as a Perceiver and Learner -- Ch. 5. Customer Motivation: Needs, Emotions, and Psychographics -- Ch. 6. Customer Attitudes: Cognitive and Affective -- Ch. 7. Researching Customer Behavior -- Pt. 3. Customer Decisions and Relationships -- Ch. 8. Individual Customer Decision Making -- Ch. 9. Institution Customer Decision Making: Household, Business, and Government -- Ch. 10. Relationship-Based Buying -- Pt. 4. Building Loyalty and Customer Value -- Ch. 11. Customer Loyalty to Products, Brands, and Stores -- Ch. 12. Online Customer Behavior -- Ch. 13. Creating Market Values for the Customer.
Machine converted from AACR2 source record.
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