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Sheth, Jagdish N.,

Customer behavior : a managerial perspective / Customer behaviour Customer behaviour : A managerial perspective Jagdish N. Sheth, Banwari Mittal. - Second edition. - xix, 487, 11, 14 pages : illustrations ; 26 cm

Includes bibliographical references and index.

Customer Behavior: Power, Scope, and Context -- The Customer: Key to Market Success -- Determinants of Customer Behavior: Personal Factors and Market Environment -- Trends in Determinants of Customer Behavior -- Foundations of Customer Behavior -- The Customer as a Perceiver and Learner -- Customer Motivation: Needs, Emotions, and Psychographics -- Customer Attitudes: Cognitive and Affective -- Researching Customer Behavior -- Customer Decisions and Relationships -- Individual Customer Decision Making -- Institution Customer Decision Making: Household, Business, and Government -- Relationship-Based Buying -- Building Loyalty and Customer Value -- Customer Loyalty to Products, Brands, and Stores -- Online Customer Behavior -- Creating Market Values for the Customer. Pt. 1. Ch. 1. Ch. 2. Ch. 3. Pt. 2. Ch. 4. Ch. 5. Ch. 6. Ch. 7. Pt. 3. Ch. 8. Ch. 9. Ch. 10. Pt. 4. Ch. 11. Ch. 12. Ch. 13.

ISBN: 0030343364 9780030343360

LCCN: 2002112213

Subjects--Topical Terms:
Consumer behavior.
Consumers' preferences
Consumer satisfaction
Marketing.

LC Class. No.: HF5415.32 / .S54 2004

Dewey Class. No.: 658.8342