Nike culture : the sign of the swoosh / Robert Goldman and Stephen Papson.
Material type:
TextSeries: Core cultural iconsPublisher: London : Sage, 1998Description: vi,194 pages : illustrations ; 25 cmContent type: - text
- unmediated
- volume
- 0761961496
- 9780761961499
- 0761961488
- 9780761961482
- 659.1042
Contents:
Preface -- Acknowledgments -- 1. Suddenly the Swoosh is Everywhere -- 2. Just Metacommunicate It -- 3. Nike and the Construction of a Celebrity Democracy -- 4. Reflexivity and Irreverence -- 5. Alienation, Hope and Transcendence: Determinism or Determination? -- 6. Transcending Difference? Representing Women in Nike's World -- 7. There are Many Paths to Heaven -- 8. "Just Do It," but not on My Planet -- Index.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 659.1042 GOL (Browse shelf(Opens below)) | 1 | Available | A176464B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
| 659.1042 FRI Advertising and societies : global issues / | 659.1042 FRO The image factory : consumer culture, photography and the visual content industry / | 659.1042 FRO The image factory : consumer culture, photography and the visual content industry / | 659.1042 GOL Nike culture : the sign of the swoosh / | 659.1042 GOL Sign wars : the cluttered landscape of advertising / | 659.1042 GOL Reading ads socially / | 659.1042 HOO Selling the dream : why advertising is good business / |
Includes bibliographical references and index.
Preface -- Acknowledgments -- 1. Suddenly the Swoosh is Everywhere -- 2. Just Metacommunicate It -- 3. Nike and the Construction of a Celebrity Democracy -- 4. Reflexivity and Irreverence -- 5. Alienation, Hope and Transcendence: Determinism or Determination? -- 6. Transcending Difference? Representing Women in Nike's World -- 7. There are Many Paths to Heaven -- 8. "Just Do It," but not on My Planet -- Index.
146723 : Rosser Johnson, Sharon Browne.
Machine converted from AACR2 source record.
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