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Nike culture : the sign of the swoosh / Robert Goldman and Stephen Papson.

By: Contributor(s): Material type: TextTextSeries: Core cultural iconsPublisher: London : Sage, 1998Description: vi,194 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0761961496
  • 9780761961499
  • 0761961488
  • 9780761961482
Subject(s): DDC classification:
  • 659.1042
Contents:
Preface -- Acknowledgments -- 1. Suddenly the Swoosh is Everywhere -- 2. Just Metacommunicate It -- 3. Nike and the Construction of a Celebrity Democracy -- 4. Reflexivity and Irreverence -- 5. Alienation, Hope and Transcendence: Determinism or Determination? -- 6. Transcending Difference? Representing Women in Nike's World -- 7. There are Many Paths to Heaven -- 8. "Just Do It," but not on My Planet -- Index.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 659.1042 GOL (Browse shelf(Opens below)) 1 Available A176464B

Includes bibliographical references and index.

Preface -- Acknowledgments -- 1. Suddenly the Swoosh is Everywhere -- 2. Just Metacommunicate It -- 3. Nike and the Construction of a Celebrity Democracy -- 4. Reflexivity and Irreverence -- 5. Alienation, Hope and Transcendence: Determinism or Determination? -- 6. Transcending Difference? Representing Women in Nike's World -- 7. There are Many Paths to Heaven -- 8. "Just Do It," but not on My Planet -- Index.

146723 : Rosser Johnson, Sharon Browne.

Machine converted from AACR2 source record.

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