Marketing research / Bryan A. Lukas [and others].

By:

Lukas, Bryan A [author.]

Material type: Text

text
computer dataset

Media type:

unmediated
computer

Carrier type:

volume
computer disc

ISBN:

0074711385
9780074711385

Subject(s):

Marketing research -- Textbooks

DDC classification:

658.83 21

LOC classification:

HF5415.2 .M34 2004

Summary: Comprehensively reviews, dissects and applies key concepts and theories to real-world situations emphasising marketing research in its larger managerial and strategic context and not just its principles and statistical methodologies. Author Lukas from University of Melbourne.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	South Campus South Campus Main Collection	658.83 MAR (Browse shelf(Opens below))	1	Available		A496152B

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Accompanied by: 1 computer disc (CD-ROM)

Includes bibliographical references and index.

Comprehensively reviews, dissects and applies key concepts and theories to real-world situations emphasising marketing research in its larger managerial and strategic context and not just its principles and statistical methodologies. Author Lukas from University of Melbourne.

System requirements for accompanying CD-ROM: IBM PC or compatible; CD-ROM drive.

Machine converted from AACR2 source record.

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