Marketing research / Bryan A. Lukas [and others].
Material type: TextPublisher: North Ryde, N.S.W. : McGraw-Hill Australia, [2004]Copyright date: ©2004Description: xxiv, 675 pages : illustrations, forms ; 26 cm + 1 computer disc (12 cm)Content type:- text
- computer dataset
- unmediated
- computer
- volume
- computer disc
- 0074711385
- 9780074711385
- 658.83 21
- HF5415.2 .M34 2004
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | South Campus South Campus Main Collection | 658.83 MAR (Browse shelf(Opens below)) | 1 | Available | A496152B |
Accompanied by: 1 computer disc (CD-ROM)
Includes bibliographical references and index.
Comprehensively reviews, dissects and applies key concepts and theories to real-world situations emphasising marketing research in its larger managerial and strategic context and not just its principles and statistical methodologies. Author Lukas from University of Melbourne.
System requirements for accompanying CD-ROM: IBM PC or compatible; CD-ROM drive.
Machine converted from AACR2 source record.
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