Advertising by design : creating visual communications with graphic impact / Robin Landa.
Material type: TextPublisher: Hoboken : J. Wiley & Sons, [2004]Copyright date: ©2004Description: xii, 244 pages : colour illustrations ; 26 cmContent type:- text
- unmediated
- volume
- 0471428973
- 9780471428978
- 659.1 22
- HF5823 .L23 2004
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 659.1 LAN (Browse shelf(Opens below)) | 1 | Available | A260328B |
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Includes index.
Foreword / Paul Renner -- Pt. 1. Informing, persuading, and provoking : how advertising works -- Ch. 1. A brief history of advertising -- Ch. 2. The biz : structure, strategy, and the creative brief -- Pt. 2. What's the big idea? : formulating an advertising concept -- Ch. 3. Thinking critically and creatively, and getting started -- Ch. 4. The big idea -- Ch. 5. Ad categories -- Ch. 6. Expression : make 'em laugh, make 'em cry -- Pt. 3. The visual and verbal expression of an idea : design and copy -- Ch. 7. Graphic impact : design principles -- Ch. 8. The design of advertising and expressive typography -- Ch. 9. Flexibility : the ad campaign and creativity -- Ch. 10. Copy -- Ch. 11. Beyond print media : television commercials, interactive media, and guerilla advertising.
"Advertising by Design is a text for beginning and intermediate advertising design courses and core courses in all visual communications programs that incorporate advertising concepts and design strategies."--BOOK JACKET.
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