MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02451cam a22004094i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221101190426.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
040628s2004 njua 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2004009412 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0471428973 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780471428978 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(DLC) 2004009412 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)55055015 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Modifying agency |
ATU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823 |
| Item number |
.L23 2004 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Landa, Robin, |
| Relator term |
author. |
| 9 (RLIN) |
1049324 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising by design : |
| Remainder of title |
creating visual communications with graphic impact / |
| Statement of responsibility, etc. |
Robin Landa. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Hoboken : |
| Name of producer, publisher, distributor, manufacturer |
J. Wiley & Sons, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2004] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2004 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 244 pages : |
| Other physical details |
colour illustrations ; |
| Dimensions |
26 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Foreword / |
| Statement of responsibility |
Paul Renner -- |
| Miscellaneous information |
Pt. 1. |
| Title |
Informing, persuading, and provoking : how advertising works -- |
| Miscellaneous information |
Ch. 1. |
| Title |
A brief history of advertising -- |
| Miscellaneous information |
Ch. 2. |
| Title |
The biz : structure, strategy, and the creative brief -- |
| Miscellaneous information |
Pt. 2. |
| Title |
What's the big idea? : formulating an advertising concept -- |
| Miscellaneous information |
Ch. 3. |
| Title |
Thinking critically and creatively, and getting started -- |
| Miscellaneous information |
Ch. 4. |
| Title |
The big idea -- |
| Miscellaneous information |
Ch. 5. |
| Title |
Ad categories -- |
| Miscellaneous information |
Ch. 6. |
| Title |
Expression : make 'em laugh, make 'em cry -- |
| Miscellaneous information |
Pt. 3. |
| Title |
The visual and verbal expression of an idea : design and copy -- |
| Miscellaneous information |
Ch. 7. |
| Title |
Graphic impact : design principles -- |
| Miscellaneous information |
Ch. 8. |
| Title |
The design of advertising and expressive typography -- |
| Miscellaneous information |
Ch. 9. |
| Title |
Flexibility : the ad campaign and creativity -- |
| Miscellaneous information |
Ch. 10. |
| Title |
Copy -- |
| Miscellaneous information |
Ch. 11. |
| Title |
Beyond print media : television commercials, interactive media, and guerilla advertising. |
| 520 1# - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Advertising by Design is a text for beginning and intermediate advertising design courses and core courses in all visual communications programs that incorporate advertising concepts and design strategies."--BOOK JACKET. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising. |
| 9 (RLIN) |
313421 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Creative ability in business. |
| 9 (RLIN) |
316306 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/bios/wiley047/2004009412.html">http://www.loc.gov/catdir/bios/wiley047/2004009412.html</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10888974 |
| b |
10-06-19 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
659.1 LAN |
| g |
1 |
| i |
A260328B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$73.44 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
36 |
| v |
0 |
| w |
0 |
| x |
2 |
| y |
.i12059857 |
| z |
29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(3)b |
| -- |
(3)c |
| Operator's initials, OID (RLIN) |
23-03-18 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
nju |
| -- |
0 |
