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Contemporary strategic management / Richard Pettinger.

By:

Pettinger, Richard [author.]

Material type: Text

TextPublisher: Balsingstoke, Hampshire ; New York : Palgrave, 2004Description: xxiv, 520 pages : illustrations ; 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

1403913277
9781403913272

Subject(s):

Strategic planning

DDC classification:

658.4012 22

LOC classification:

HD30.28 .P3748 2004

Contents:

Pt. I. The context and environment of strategic management -- 1. Introduction -- 2. Strategic thinking -- 3. The nature of competition -- 4. Analysing the environment -- 5. The foundations of competitive strategy -- Pt. II. Strategic management in practice -- 6. Strategic management in practice -- 7. Investment appraisal -- 8. Strategic management of market segments -- 9. Strategic management of customers and clients -- 10. Strategic management of products and services -- Pt. III. The development of strategic management -- 11. Managing change -- 12. Strategic management and organisation structure -- 13. Strategic approaches to risk management -- 14. Strategic management and ethics -- 15. Strategic performance management -- Pt. IV. Enduring priorities in strategic management -- 16. Leadership -- 17. Organisation development -- 18. Strategic management development -- 19. Strategic management and globalisation -- 20. The strategic management of public services -- 21. Conclusions.

Review: "Contemporary Strategic Management uses up-to-date organisations and situations such as Barbie, rebuilding Iraq, easyJet and McDonald's to emphasise the practical side of strategy, while at the same time illustrating the theoretical issues involved." "Richard Pettinger discusses strategic analysis and choice, strategic failures and successes, investment appraisal, ethics, implementation and the development of strategic management from a managerial perspective. This approach will appeal especially to MBA and final-year management students who appreciate the 'hands on' feel of the text."--BOOK JACKET.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	658.4012 PET (Browse shelf(Opens below))	1	Available		A216474B

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Previous	658.4012 PEA Strategic management : formulation, implementation, and control /	658.4012 PEA Strategic management : planning for domestic & global competition /	658.4012 PER Perspectives on strategy : from the Boston Consulting Group /	658.4012 PET Contemporary strategic management /	658.4012 PIN Anatomy of a business plan : the Australian guide to building your business and securing your future /	658.4012 PIT Essentials of strategic management /	658.4012 POR Competitive strategy : techniques for analyzing industries and competitors /	Next

Includes bibliographical references (pages 505-506) and index.

"Contemporary Strategic Management uses up-to-date organisations and situations such as Barbie, rebuilding Iraq, easyJet and McDonald's to emphasise the practical side of strategy, while at the same time illustrating the theoretical issues involved." "Richard Pettinger discusses strategic analysis and choice, strategic failures and successes, investment appraisal, ethics, implementation and the development of strategic management from a managerial perspective. This approach will appeal especially to MBA and final-year management students who appreciate the 'hands on' feel of the text."--BOOK JACKET.

Machine converted from AACR2 source record.

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