Contemporary strategic management / Richard Pettinger.
Material type: TextPublisher: Balsingstoke, Hampshire ; New York : Palgrave, 2004Description: xxiv, 520 pages : illustrations ; 25 cmContent type:- text
- unmediated
- volume
- 1403913277
- 9781403913272
- 658.4012 22
- HD30.28 .P3748 2004
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.4012 PET (Browse shelf(Opens below)) | 1 | Available | A216474B |
Includes bibliographical references (pages 505-506) and index.
Pt. I. The context and environment of strategic management -- 1. Introduction -- 2. Strategic thinking -- 3. The nature of competition -- 4. Analysing the environment -- 5. The foundations of competitive strategy -- Pt. II. Strategic management in practice -- 6. Strategic management in practice -- 7. Investment appraisal -- 8. Strategic management of market segments -- 9. Strategic management of customers and clients -- 10. Strategic management of products and services -- Pt. III. The development of strategic management -- 11. Managing change -- 12. Strategic management and organisation structure -- 13. Strategic approaches to risk management -- 14. Strategic management and ethics -- 15. Strategic performance management -- Pt. IV. Enduring priorities in strategic management -- 16. Leadership -- 17. Organisation development -- 18. Strategic management development -- 19. Strategic management and globalisation -- 20. The strategic management of public services -- 21. Conclusions.
"Contemporary Strategic Management uses up-to-date organisations and situations such as Barbie, rebuilding Iraq, easyJet and McDonald's to emphasise the practical side of strategy, while at the same time illustrating the theoretical issues involved." "Richard Pettinger discusses strategic analysis and choice, strategic failures and successes, investment appraisal, ethics, implementation and the development of strategic management from a managerial perspective. This approach will appeal especially to MBA and final-year management students who appreciate the 'hands on' feel of the text."--BOOK JACKET.
Machine converted from AACR2 source record.
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