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Wordcraft : the art of turning little words into big business / Alex Frankel.

By: Material type: TextTextPublisher: New York : Crown Publishers, [2004]Copyright date: ©2004Edition: First editionDescription: xii, 241 pages ; 22 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1400051045
  • 9781400051045
Other title:
  • Words into big business
Subject(s): DDC classification:
  • 658.827 22
LOC classification:
  • HF6161.B4 F73 2004
Contents:
Hunting words -- Camouflage and code names -- BlackBerry : sending a quick message -- Maverick thinking -- Accenture adapts to the future -- Into the vernacular -- Love is the drug -- Getting the word out -- Stories -- Futurecasting -- Summing up.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.827 FRA (Browse shelf(Opens below)) 1 Available A260186B

Includes bibliographical references (pages 219-230) and index.

Hunting words -- Camouflage and code names -- BlackBerry : sending a quick message -- Maverick thinking -- Accenture adapts to the future -- Into the vernacular -- Love is the drug -- Getting the word out -- Stories -- Futurecasting -- Summing up.

Machine converted from AACR2 source record.

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