Wordcraft : the art of turning little words into big business /
Frankel, Alex,
Wordcraft : the art of turning little words into big business / Words into big business Alex Frankel. - First edition. - xii, 241 pages ; 22 cm
Includes bibliographical references (pages 219-230) and index.
Hunting words -- Camouflage and code names -- BlackBerry : sending a quick message -- Maverick thinking -- Accenture adapts to the future -- Into the vernacular -- Love is the drug -- Getting the word out -- Stories -- Futurecasting -- Summing up.
1400051045 9781400051045
2003019670
Brand name products--Case studies
Business names--Case studies
Advertising.
Marketing.
Creative ability in business.
HF6161.B4 / F73 2004
658.827
Wordcraft : the art of turning little words into big business / Words into big business Alex Frankel. - First edition. - xii, 241 pages ; 22 cm
Includes bibliographical references (pages 219-230) and index.
Hunting words -- Camouflage and code names -- BlackBerry : sending a quick message -- Maverick thinking -- Accenture adapts to the future -- Into the vernacular -- Love is the drug -- Getting the word out -- Stories -- Futurecasting -- Summing up.
1400051045 9781400051045
2003019670
Brand name products--Case studies
Business names--Case studies
Advertising.
Marketing.
Creative ability in business.
HF6161.B4 / F73 2004
658.827