A theory of genericization on brand name change / Shawn M. Clankie.
Material type:
TextSeries: Studies in onomastics ; v. 6.Publisher: Lewiston : E. Mellen, [2002]Copyright date: ©2002Description: vi, 224 pages ; 24 cmContent type: - text
- unmediated
- volume
- 0773469559
- 9780773469556
- 929.97 21
- P323.5 .C58 2002
Contents:
Pt. I. Foundations. Ch. 1. Introduction. Ch. 2. The Development and Study of Brand Names. Ch. 3. Naming Processes -- Pt. II. Theory. Ch. 4. A Theory of Generic Brand Name Change. Ch. 5. Application of the Theory of Genericization. Ch. 6. Analysis and Discussion -- Pt. III. Applications and Conclusions. Ch. 7. Application of the Theory to Japanese. Ch. 8. Brand Names, Proprietary Law, and Linguistics. Ch. 9. Conclusions and Areas of Further Study. App. A. Corpus of Generic Brand Names -- App. B. Tokens to Establish Genericization in Corpus.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 929.97 CLA (Browse shelf(Opens below)) | 1 | Available | A290096B |
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Includes bibliographical references (pages 213-222) and index.
Pt. I. Foundations. Ch. 1. Introduction. Ch. 2. The Development and Study of Brand Names. Ch. 3. Naming Processes -- Pt. II. Theory. Ch. 4. A Theory of Generic Brand Name Change. Ch. 5. Application of the Theory of Genericization. Ch. 6. Analysis and Discussion -- Pt. III. Applications and Conclusions. Ch. 7. Application of the Theory to Japanese. Ch. 8. Brand Names, Proprietary Law, and Linguistics. Ch. 9. Conclusions and Areas of Further Study. App. A. Corpus of Generic Brand Names -- App. B. Tokens to Establish Genericization in Corpus.
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