A theory of genericization on brand name change /
Clankie, Shawn,
A theory of genericization on brand name change / Shawn M. Clankie. - vi, 224 pages ; 24 cm. - Studies in onomastics ; v. 6 . - Studies in onomastics ; v. 6. .
Includes bibliographical references (pages 213-222) and index.
Foundations. Introduction. The Development and Study of Brand Names. Naming Processes -- Theory. A Theory of Generic Brand Name Change. Application of the Theory of Genericization. Analysis and Discussion -- Applications and Conclusions. Application of the Theory to Japanese. Brand Names, Proprietary Law, and Linguistics. Conclusions and Areas of Further Study. Corpus of Generic Brand Names -- Tokens to Establish Genericization in Corpus. Pt. I. Ch. 1. Ch. 2. Ch. 3. Pt. II. Ch. 4. Ch. 5. Ch. 6. Pt. III. Ch. 7. Ch. 8. Ch. 9. App. A. App. B.
0773469559 9780773469556
Onomastics
Brand name products
Generic products
P323.5 / .C58 2002
929.97
A theory of genericization on brand name change / Shawn M. Clankie. - vi, 224 pages ; 24 cm. - Studies in onomastics ; v. 6 . - Studies in onomastics ; v. 6. .
Includes bibliographical references (pages 213-222) and index.
Foundations. Introduction. The Development and Study of Brand Names. Naming Processes -- Theory. A Theory of Generic Brand Name Change. Application of the Theory of Genericization. Analysis and Discussion -- Applications and Conclusions. Application of the Theory to Japanese. Brand Names, Proprietary Law, and Linguistics. Conclusions and Areas of Further Study. Corpus of Generic Brand Names -- Tokens to Establish Genericization in Corpus. Pt. I. Ch. 1. Ch. 2. Ch. 3. Pt. II. Ch. 4. Ch. 5. Ch. 6. Pt. III. Ch. 7. Ch. 8. Ch. 9. App. A. App. B.
0773469559 9780773469556
Onomastics
Brand name products
Generic products
P323.5 / .C58 2002
929.97