Arts marketing / Peter Fraser, Finola Kerrigan, Mustafa Özbilgin.
Material type: TextPublisher: Boston : Elsevier Butterworth-Heinemann, 2004Description: x, 223 pages : illustrations ; 19 cmContent type:- text
- unmediated
- volume
- 0750659688
- 9780750659680
- 700.688 22
- NX634 .F73 2004
Contents:
Biographical notes -- 1. Introduction -- 2. The marketing of popular music -- 3. Marketing in the film industry -- 4. The marketing of theatre -- 5. The marketing of opera -- 6. Marketing and jazz -- 7. The theory and practice of visual arts marketing -- 8. Museum marketing : understanding different types of audiences -- 9. Societal arts marketing : a multi-sectoral, inter-disciplinary and international perspective -- 10. Key issues in arts marketing -- References -- Index.
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 700.688 ART (Browse shelf(Opens below)) | 1 | Available | A289637B |
Includes bibliographical references and index.
Biographical notes -- 1. Introduction -- 2. The marketing of popular music -- 3. Marketing in the film industry -- 4. The marketing of theatre -- 5. The marketing of opera -- 6. Marketing and jazz -- 7. The theory and practice of visual arts marketing -- 8. Museum marketing : understanding different types of audiences -- 9. Societal arts marketing : a multi-sectoral, inter-disciplinary and international perspective -- 10. Key issues in arts marketing -- References -- Index.
Machine converted from AACR2 source record.
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