Image from Coce

Arts marketing / Peter Fraser, Finola Kerrigan, Mustafa Özbilgin.

By: Contributor(s): Material type: TextTextPublisher: Boston : Elsevier Butterworth-Heinemann, 2004Description: x, 223 pages : illustrations ; 19 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0750659688
  • 9780750659680
Subject(s): DDC classification:
  • 700.688 22
LOC classification:
  • NX634 .F73 2004
Contents:
Biographical notes -- 1. Introduction -- 2. The marketing of popular music -- 3. Marketing in the film industry -- 4. The marketing of theatre -- 5. The marketing of opera -- 6. Marketing and jazz -- 7. The theory and practice of visual arts marketing -- 8. Museum marketing : understanding different types of audiences -- 9. Societal arts marketing : a multi-sectoral, inter-disciplinary and international perspective -- 10. Key issues in arts marketing -- References -- Index.
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 700.688 ART (Browse shelf(Opens below)) 1 Available A289637B

Includes bibliographical references and index.

Biographical notes -- 1. Introduction -- 2. The marketing of popular music -- 3. Marketing in the film industry -- 4. The marketing of theatre -- 5. The marketing of opera -- 6. Marketing and jazz -- 7. The theory and practice of visual arts marketing -- 8. Museum marketing : understanding different types of audiences -- 9. Societal arts marketing : a multi-sectoral, inter-disciplinary and international perspective -- 10. Key issues in arts marketing -- References -- Index.

Machine converted from AACR2 source record.

There are no comments on this title.

to post a comment.

Powered by Koha