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Fraser, Peter,

Arts marketing / Peter Fraser, Finola Kerrigan, Mustafa Özbilgin. - x, 223 pages : illustrations ; 19 cm

Includes bibliographical references and index.

Biographical notes -- Introduction -- The marketing of popular music -- Marketing in the film industry -- The marketing of theatre -- The marketing of opera -- Marketing and jazz -- The theory and practice of visual arts marketing -- Museum marketing : understanding different types of audiences -- Societal arts marketing : a multi-sectoral, inter-disciplinary and international perspective -- Key issues in arts marketing -- References -- Index. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

ISBN: 0750659688 9780750659680

LCCN: 2004047201

Subjects--Topical Terms:
Arts--Marketing

LC Class. No.: NX634 / .F73 2004

Dewey Class. No.: 700.688