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The 22 irrefutable laws of advertising (and when to violate them / Michael Newman.

By: Material type: TextTextPublisher: Singapore : John Wiley & Sons (Asia) Pte Ltd., 2004Description: xxvi, 242 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 047082106X
  • 9780470821060
Other title:
  • Twenty two irrefutable laws of advertising (and when to violate them
  • Twenty-two irrefutable laws of advertising (and when to violate them)
Subject(s): DDC classification:
  • 659.1
LOC classification:
  • HF5823 .N448 2004
Online resources:
Contents:
Introduction-the Rules of Engagement -- The Lawgivers -- 1. The Law of Simplicity / Marcello Serpa -- 2. The Law of Positioning / Al Ries -- 3. The Law of Consistency / Ian Batey -- 4. The Law of Selling / Dave Trott -- 5. The Law of Emotion / John Shaw -- 6. The Law of Love / Kevin Roberts -- 7. The Law of Experience / Kash Shree -- 8. The Law of Relevance / Anne Bologna -- 9. The Law of Humour / James Lowther -- 10. The Law of Disruption / Jean-Marie Dru -- 11. The Law of Jump / Sebastian Turner -- 12. The Law of Fascination / Reg Bryson -- 13. The Law of Irreverence / Jim Aitchison -- 14. The Law of Taste / Allen Rosenshine -- 15. The Law of Topicality / Michael Newman -- 16. The Law of the Silver Elephant / Graham Warsop -- 17. The Law of the Chat / Neil French -- 18. The Law of Nice / Jamie Barrett -- 19. The Lore of Negativity / Jack Vaughan -- 20. The Law of Execution / Mike O'sullivan -- 21. The Law of Evolution / David Lubars -- 22. The Outlaw / MT Rainey -- Appendix 1. The Law of Deadlines -- Appendix 2. The 10 Irresponsible Crimes Against Advertising (That Always Violate Profits).
Summary: "This is a guide through the uncertain future of advertising with a start chart of luminaries to show the way. It examines the underlying principles and the living bones that shape the most successful body of work being done in the world of ideas today."--Publisher description.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 659.1 NEW (Browse shelf(Opens below)) 1 Available A259902B

Includes index.

Introduction-the Rules of Engagement -- The Lawgivers -- 1. The Law of Simplicity / Marcello Serpa -- 2. The Law of Positioning / Al Ries -- 3. The Law of Consistency / Ian Batey -- 4. The Law of Selling / Dave Trott -- 5. The Law of Emotion / John Shaw -- 6. The Law of Love / Kevin Roberts -- 7. The Law of Experience / Kash Shree -- 8. The Law of Relevance / Anne Bologna -- 9. The Law of Humour / James Lowther -- 10. The Law of Disruption / Jean-Marie Dru -- 11. The Law of Jump / Sebastian Turner -- 12. The Law of Fascination / Reg Bryson -- 13. The Law of Irreverence / Jim Aitchison -- 14. The Law of Taste / Allen Rosenshine -- 15. The Law of Topicality / Michael Newman -- 16. The Law of the Silver Elephant / Graham Warsop -- 17. The Law of the Chat / Neil French -- 18. The Law of Nice / Jamie Barrett -- 19. The Lore of Negativity / Jack Vaughan -- 20. The Law of Execution / Mike O'sullivan -- 21. The Law of Evolution / David Lubars -- 22. The Outlaw / MT Rainey -- Appendix 1. The Law of Deadlines -- Appendix 2. The 10 Irresponsible Crimes Against Advertising (That Always Violate Profits).

"This is a guide through the uncertain future of advertising with a start chart of luminaries to show the way. It examines the underlying principles and the living bones that shape the most successful body of work being done in the world of ideas today."--Publisher description.

Machine converted from AACR2 source record.

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