MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03021cam a2200421 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221101185901.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
040531s2004 sg a 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2004301124 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
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| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
047082106X |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470821060 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)55540051 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(DLC) 2004301124 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Modifying agency |
ATU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5823 |
| Item number |
.N448 2004 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Newman, Michael, |
| Relator term |
author. |
| 9 (RLIN) |
1045852 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The 22 irrefutable laws of advertising (and when to violate them / |
| Statement of responsibility, etc. |
Michael Newman. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Twenty two irrefutable laws of advertising (and when to violate them |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Twenty-two irrefutable laws of advertising (and when to violate them) |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Singapore : |
| Name of producer, publisher, distributor, manufacturer |
John Wiley & Sons (Asia) Pte Ltd., |
| Date of production, publication, distribution, manufacture, or copyright notice |
2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvi, 242 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Introduction-the Rules of Engagement -- |
| -- |
The Lawgivers -- |
| Miscellaneous information |
1. |
| Title |
The Law of Simplicity / |
| Statement of responsibility |
Marcello Serpa -- |
| Miscellaneous information |
2. |
| Title |
The Law of Positioning / |
| Statement of responsibility |
Al Ries -- |
| Miscellaneous information |
3. |
| Title |
The Law of Consistency / |
| Statement of responsibility |
Ian Batey -- |
| Miscellaneous information |
4. |
| Title |
The Law of Selling / |
| Statement of responsibility |
Dave Trott -- |
| Miscellaneous information |
5. |
| Title |
The Law of Emotion / |
| Statement of responsibility |
John Shaw -- |
| Miscellaneous information |
6. |
| Title |
The Law of Love / |
| Statement of responsibility |
Kevin Roberts -- |
| Miscellaneous information |
7. |
| Title |
The Law of Experience / |
| Statement of responsibility |
Kash Shree -- |
| Miscellaneous information |
8. |
| Title |
The Law of Relevance / |
| Statement of responsibility |
Anne Bologna -- |
| Miscellaneous information |
9. |
| Title |
The Law of Humour / |
| Statement of responsibility |
James Lowther -- |
| Miscellaneous information |
10. |
| Title |
The Law of Disruption / |
| Statement of responsibility |
Jean-Marie Dru -- |
| Miscellaneous information |
11. |
| Title |
The Law of Jump / |
| Statement of responsibility |
Sebastian Turner -- |
| Miscellaneous information |
12. |
| Title |
The Law of Fascination / |
| Statement of responsibility |
Reg Bryson -- |
| Miscellaneous information |
13. |
| Title |
The Law of Irreverence / |
| Statement of responsibility |
Jim Aitchison -- |
| Miscellaneous information |
14. |
| Title |
The Law of Taste / |
| Statement of responsibility |
Allen Rosenshine -- |
| Miscellaneous information |
15. |
| Title |
The Law of Topicality / |
| Statement of responsibility |
Michael Newman -- |
| Miscellaneous information |
16. |
| Title |
The Law of the Silver Elephant / |
| Statement of responsibility |
Graham Warsop -- |
| Miscellaneous information |
17. |
| Title |
The Law of the Chat / |
| Statement of responsibility |
Neil French -- |
| Miscellaneous information |
18. |
| Title |
The Law of Nice / |
| Statement of responsibility |
Jamie Barrett -- |
| Miscellaneous information |
19. |
| Title |
The Lore of Negativity / |
| Statement of responsibility |
Jack Vaughan -- |
| Miscellaneous information |
20. |
| Title |
The Law of Execution / |
| Statement of responsibility |
Mike O'sullivan -- |
| Miscellaneous information |
21. |
| Title |
The Law of Evolution / |
| Statement of responsibility |
David Lubars -- |
| Miscellaneous information |
22. |
| Title |
The Outlaw / |
| Statement of responsibility |
MT Rainey -- |
| Miscellaneous information |
Appendix 1. |
| Title |
The Law of Deadlines -- |
| Miscellaneous information |
Appendix 2. |
| Title |
The 10 Irresponsible Crimes Against Advertising (That Always Violate Profits). |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"This is a guide through the uncertain future of advertising with a start chart of luminaries to show the way. It examines the underlying principles and the living bones that shape the most successful body of work being done in the world of ideas today."--Publisher description. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising. |
| 9 (RLIN) |
313421 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales promotion |
| 9 (RLIN) |
323562 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/bios/wiley047/2004301124.html">http://www.loc.gov/catdir/bios/wiley047/2004301124.html</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10875049 |
| b |
10-06-19 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
659.1 NEW |
| g |
1 |
| i |
A259902B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$44.20 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
16 |
| v |
1 |
| w |
1 |
| x |
0 |
| y |
.i12043096 |
| z |
29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(2)b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
20-03-18 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
sg |
| -- |
4 |
