In your face : how American marketing excess fuels anti-Americanism / Johny K. Johansson.
Material type:
TextSeries: Financial Times Prentice Hall booksPublisher: Upper Saddle River, NJ : Financial Times Prentice Hall, [2004]Copyright date: ©2004Description: xviii, 206 pages ; 24 cmContent type: - text
- unmediated
- volume
- 0131438182
- 9780131438187
- 303.48273 22
- HF1416 .J634 2004
Contents:
Chapter 1 Three strikes Chapter 2 The Anti-marketing case Chapter 3 Why do marketers do what they do? Chapter 4 Global marketing as bad marketing Chapter 5 Anti-globalization and marketing Chapter 6 Why only American brands? Chapter 7 Anti-Americanism and marketing Chapter 8 Who wants to be an American? Chapter 9 Are foreign countries any better? Chapter 10 Accentuate the positive.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 303.48273 JOH (Browse shelf(Opens below)) | 1 | Available | A297474B |
Includes bibliographical references and index.
Chapter 1 Three strikes Chapter 2 The Anti-marketing case Chapter 3 Why do marketers do what they do? Chapter 4 Global marketing as bad marketing Chapter 5 Anti-globalization and marketing Chapter 6 Why only American brands? Chapter 7 Anti-Americanism and marketing Chapter 8 Who wants to be an American? Chapter 9 Are foreign countries any better? Chapter 10 Accentuate the positive.
Machine converted from AACR2 source record.
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