In your face : how American marketing excess fuels anti-Americanism /
Johansson, Johny K.,
In your face : how American marketing excess fuels anti-Americanism / Johny K. Johansson. - xviii, 206 pages ; 24 cm. - Financial Times Prentice Hall books . - Financial Times Prentice Hall books. .
Includes bibliographical references and index.
Three strikes Anti-marketing case Why do marketers do what they do? Global marketing as bad marketing Anti-globalization and marketing Why only American brands? Anti-Americanism and marketing Who wants to be an American? Are foreign countries any better? Accentuate the positive. Chapter 1 Chapter 2 The Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 Chapter 10
0131438182 9780131438187
2003064361
Export marketing--Moral and ethical aspects--United States
Advertising--Moral and ethical aspects--United States
Anti-Americanism
HF1416 / .J634 2004
303.48273
In your face : how American marketing excess fuels anti-Americanism / Johny K. Johansson. - xviii, 206 pages ; 24 cm. - Financial Times Prentice Hall books . - Financial Times Prentice Hall books. .
Includes bibliographical references and index.
Three strikes Anti-marketing case Why do marketers do what they do? Global marketing as bad marketing Anti-globalization and marketing Why only American brands? Anti-Americanism and marketing Who wants to be an American? Are foreign countries any better? Accentuate the positive. Chapter 1 Chapter 2 The Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 Chapter 10
0131438182 9780131438187
2003064361
Export marketing--Moral and ethical aspects--United States
Advertising--Moral and ethical aspects--United States
Anti-Americanism
HF1416 / .J634 2004
303.48273