The sport star : modern sport and the cultural economy of sporting celebrity / Barry Smart.
Material type:
TextSeries: Theory, culture & society (Unnumbered)Publisher: London ; Thousand Oaks : SAGE Publications, 2005Description: 217 pages ; 24 cmContent type: - text
- unmediated
- volume
- 0761943501
- 9780761943501
- 076194351X
- 9780761943518
- 306.483 22
- GV706.5
Contents:
1. Heroism, fame and celebrity in the world of sport -- 2. The development of modern sport in Britain and America -- 3. The professionalisation of modern sport -- 4. Media, sponsorship and sport stardom -- 5. Corporate culture and the branding of the sport star : Nike, Michael Jordan and Tiger Woods -- 6. Cultures of sports stardom : David Beckham and Anna Kournikova -- 7. Concluding remarks : sports stars, authenticity and charisma.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | North Campus North Campus Main Collection | 306.483 SMA (Browse shelf(Opens below)) | 1 | Available | A405387B | ||
| Book | North Campus North Campus Main Collection | 306.483 SMA (Browse shelf(Opens below)) | 1 | Available | A405386B |
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Includes bibliographical references and index.
1. Heroism, fame and celebrity in the world of sport -- 2. The development of modern sport in Britain and America -- 3. The professionalisation of modern sport -- 4. Media, sponsorship and sport stardom -- 5. Corporate culture and the branding of the sport star : Nike, Michael Jordan and Tiger Woods -- 6. Cultures of sports stardom : David Beckham and Anna Kournikova -- 7. Concluding remarks : sports stars, authenticity and charisma.
Machine converted from AACR2 source record.
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