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The sport star : modern sport and the cultural economy of sporting celebrity / Barry Smart.

By: Material type: TextTextSeries: Theory, culture & society (Unnumbered)Publisher: London ; Thousand Oaks : SAGE Publications, 2005Description: 217 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0761943501
  • 9780761943501
  • 076194351X
  • 9780761943518
Subject(s): DDC classification:
  • 306.483 22
LOC classification:
  • GV706.5
Contents:
1. Heroism, fame and celebrity in the world of sport -- 2. The development of modern sport in Britain and America -- 3. The professionalisation of modern sport -- 4. Media, sponsorship and sport stardom -- 5. Corporate culture and the branding of the sport star : Nike, Michael Jordan and Tiger Woods -- 6. Cultures of sports stardom : David Beckham and Anna Kournikova -- 7. Concluding remarks : sports stars, authenticity and charisma.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book North Campus North Campus Main Collection 306.483 SMA (Browse shelf(Opens below)) 1 Available A405387B
Book North Campus North Campus Main Collection 306.483 SMA (Browse shelf(Opens below)) 1 Available A405386B

Includes bibliographical references and index.

1. Heroism, fame and celebrity in the world of sport -- 2. The development of modern sport in Britain and America -- 3. The professionalisation of modern sport -- 4. Media, sponsorship and sport stardom -- 5. Corporate culture and the branding of the sport star : Nike, Michael Jordan and Tiger Woods -- 6. Cultures of sports stardom : David Beckham and Anna Kournikova -- 7. Concluding remarks : sports stars, authenticity and charisma.

Machine converted from AACR2 source record.

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