The tipping point : : how little things can make a big difference / Malcolm Gladwell.
Material type:
TextPublisher: Boston : Little, Brown, [2000]Copyright date: ©2000Edition: First editionDescription: viii, 279 pages ; 21 cmContent type: - text
- unmediated
- volume
- 0316316962
- 9780316316965
- 302 21
- HM1033 .G53 2000
Contents:
The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 302 GLA (Browse shelf(Opens below)) | 1 | Available | A414025B |
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Includes bibliographical references and index.
The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe.
Machine converted from AACR2 source record.
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