The tipping point : : how little things can make a big difference /
Gladwell, Malcolm, 1963-
The tipping point : : how little things can make a big difference / Malcolm Gladwell. - First edition. - viii, 279 pages ; 21 cm
Includes bibliographical references and index.
The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe.
0316316962 9780316316965
99047576
Social psychology.
Contagion (Social psychology)
Causation
Context effects (Psychology)
HM1033 / .G53 2000
302
The tipping point : : how little things can make a big difference / Malcolm Gladwell. - First edition. - viii, 279 pages ; 21 cm
Includes bibliographical references and index.
The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe.
0316316962 9780316316965
99047576
Social psychology.
Contagion (Social psychology)
Causation
Context effects (Psychology)
HM1033 / .G53 2000
302