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Key concepts in marketing / Jonathan Sutherland and Diane Canwell.

By:

Sutherland, Jonathan [author.]

Contributor(s):

Canwell, Diane [author.]

Material type: Text

TextSeries: Palgrave key conceptsPublisher: Houndmills, Basingstoke, Hampshire : New York : Palgrave Macmillan, 2004Description: ix, 310 pages : illustrations ; 22 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

140391527X
9781403915276
1403932107
9781403932105

Other title:

Marketing

Subject(s):

Marketing -- Dictionaries

DDC classification:

658.8003 21

LOC classification:

HF5412 .S88 2004

Online resources:

Summary: "Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is clarified with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about."--Publisher description.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	658.8003 SUT (Browse shelf(Opens below))	1	Available		A288770B

Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.80019 WER Building brands & believers : how to connect with consumers using archetypes /	658.8002373 SOL Marketing : real people, [real] choices /	658.8003 DAC The advanced dictionary of marketing : putting theory to use /	658.8003 SUT Key concepts in marketing /	658.80072 MCD Marketing accountability : how to measure marketing effectiveness /	658.80081 TUN Branded male : marketing to men /	658.8008900973 THA Marketing and consumer identity in multicultural America /	Next

Includes bibliographical references and index.

"Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is clarified with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about."--Publisher description.

Machine converted from AACR2 source record.

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