Key concepts in marketing /
Sutherland, Jonathan,
Key concepts in marketing / Marketing Jonathan Sutherland and Diane Canwell. - ix, 310 pages : illustrations ; 22 cm. - Palgrave key concepts . - Palgrave key concepts. .
Includes bibliographical references and index.
"Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is clarified with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about."--Publisher description.
140391527X 9781403915276 1403932107 9781403932105
2003070285
Marketing--Dictionaries
HF5412 / .S88 2004
658.8003
Key concepts in marketing / Marketing Jonathan Sutherland and Diane Canwell. - ix, 310 pages : illustrations ; 22 cm. - Palgrave key concepts . - Palgrave key concepts. .
Includes bibliographical references and index.
"Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is clarified with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about."--Publisher description.
140391527X 9781403915276 1403932107 9781403932105
2003070285
Marketing--Dictionaries
HF5412 / .S88 2004
658.8003