Creating value : successful business strategies / Shiv S. Mathur and Alfred Kenyon.
Material type: TextPublisher: Oxford : Butterworth-Heinemann, 2001Edition: Second editionDescription: x, 383 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 0750653639
- 9780750653633
- 658.4012
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.4012 MAT (Browse shelf(Opens below)) | 1 | Available | A288794B |
Previous ed.: 1997.
Includes bibliographical references and index.
Preface to the first edition -- Preface to the second edition -- Outline: The framework in a nutshell -- 1. Purpose, scope and basics -- Pt. 1. Fundamentals: The Framework and its Main Building Blocks -- 2. Objectives: what is business strategy for? -- 3. Competitive and corporate strategy - why centred on offerings? -- App. 3.1. Identifying a single offering -- App. 3.2. Financial strategies outside the framework -- Pt. 2. Understanding Competitive Positioning and Strategy -- 4. Differentiation creates private, not public markets -- App. 4.1. Segments and segmentation -- 5. Differentiation and its dimensions: classification of competitive strategies -- 6. Competitive positioning: differentiation and price -- App. 6.1. Measuring the overall price sensitivity of an offering -- 7. Competitive positioning in imperfect markets with dominant sellers -- Pt. 3. Competitive Strategies for Profit -- 8. Competitive strategy: what makes it profitable? -- App. 8.1. Profitability analysis and the five-forces framework -- App. 8.2. Cost leadership and price leadership -- 9. Competitive strategy: dynamics of positioning -- Pt. 4. Resources and Business Strategy -- 10. The theory of winning resources (the resource-based view) -- 11. Winning resources for the manager -- 12. The 'scissors' process for choosing a competitive strategy -- Pt. 5. Corporate Strategy for Clusters of Offerings -- 13. Corporate strategy's task is to build financial value -- App. 13.1. Do financial markets breed short-termism? -- 14. False and valid tests of corporate strategy -- 15. The corporate raider or catalyst -- 16. Valuable clusters of offerings: relatedness -- App. 16.1. The three styles of Goold and Campbell -- App. 16.2. The principle of relatedness -- 17. How do managers develop successful corporate strategies? -- Pt. 6. Other Implications of the Framework -- 18. Where in the world to sell and operate -- 19. Operating and organizational implications of his framework -- Endpiece: Business strategy for a new century -- Glossary -- References -- Index.
Machine converted from AACR2 source record.
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