Creating value : successful business strategies /
Mathur, Shiv Sahai,
Creating value : successful business strategies / Shiv S. Mathur and Alfred Kenyon. - Second edition. - x, 383 pages : illustrations ; 24 cm
Previous ed.: 1997.
Includes bibliographical references and index.
Preface to the first edition -- Preface to the second edition -- Outline: The framework in a nutshell -- Purpose, scope and basics -- Fundamentals: The Framework and its Main Building Blocks -- Objectives: what is business strategy for? -- Competitive and corporate strategy - why centred on offerings? -- Identifying a single offering -- Financial strategies outside the framework -- Understanding Competitive Positioning and Strategy -- Differentiation creates private, not public markets -- Segments and segmentation -- Differentiation and its dimensions: classification of competitive strategies -- Competitive positioning: differentiation and price -- Measuring the overall price sensitivity of an offering -- Competitive positioning in imperfect markets with dominant sellers -- Competitive Strategies for Profit -- Competitive strategy: what makes it profitable? -- Profitability analysis and the five-forces framework -- Cost leadership and price leadership -- Competitive strategy: dynamics of positioning -- Resources and Business Strategy -- The theory of winning resources (the resource-based view) -- Winning resources for the manager -- The 'scissors' process for choosing a competitive strategy -- Corporate Strategy for Clusters of Offerings -- Corporate strategy's task is to build financial value -- Do financial markets breed short-termism? -- False and valid tests of corporate strategy -- The corporate raider or catalyst -- Valuable clusters of offerings: relatedness -- The three styles of Goold and Campbell -- The principle of relatedness -- How do managers develop successful corporate strategies? -- Other Implications of the Framework -- Where in the world to sell and operate -- Operating and organizational implications of his framework -- Endpiece: Business strategy for a new century -- Glossary -- References -- Index. 1. Pt. 1. 2. 3. App. 3.1. App. 3.2. Pt. 2. 4. App. 4.1. 5. 6. App. 6.1. 7. Pt. 3. 8. App. 8.1. App. 8.2. 9. Pt. 4. 10. 11. 12. Pt. 5. 13. App. 13.1. 14. 15. 16. App. 16.1. App. 16.2. 17. Pt. 6. 18. 19.
0750653639 9780750653633
Business planning.
Strategic planning.
Success in business.
658.4012
Creating value : successful business strategies / Shiv S. Mathur and Alfred Kenyon. - Second edition. - x, 383 pages : illustrations ; 24 cm
Previous ed.: 1997.
Includes bibliographical references and index.
Preface to the first edition -- Preface to the second edition -- Outline: The framework in a nutshell -- Purpose, scope and basics -- Fundamentals: The Framework and its Main Building Blocks -- Objectives: what is business strategy for? -- Competitive and corporate strategy - why centred on offerings? -- Identifying a single offering -- Financial strategies outside the framework -- Understanding Competitive Positioning and Strategy -- Differentiation creates private, not public markets -- Segments and segmentation -- Differentiation and its dimensions: classification of competitive strategies -- Competitive positioning: differentiation and price -- Measuring the overall price sensitivity of an offering -- Competitive positioning in imperfect markets with dominant sellers -- Competitive Strategies for Profit -- Competitive strategy: what makes it profitable? -- Profitability analysis and the five-forces framework -- Cost leadership and price leadership -- Competitive strategy: dynamics of positioning -- Resources and Business Strategy -- The theory of winning resources (the resource-based view) -- Winning resources for the manager -- The 'scissors' process for choosing a competitive strategy -- Corporate Strategy for Clusters of Offerings -- Corporate strategy's task is to build financial value -- Do financial markets breed short-termism? -- False and valid tests of corporate strategy -- The corporate raider or catalyst -- Valuable clusters of offerings: relatedness -- The three styles of Goold and Campbell -- The principle of relatedness -- How do managers develop successful corporate strategies? -- Other Implications of the Framework -- Where in the world to sell and operate -- Operating and organizational implications of his framework -- Endpiece: Business strategy for a new century -- Glossary -- References -- Index. 1. Pt. 1. 2. 3. App. 3.1. App. 3.2. Pt. 2. 4. App. 4.1. 5. 6. App. 6.1. 7. Pt. 3. 8. App. 8.1. App. 8.2. 9. Pt. 4. 10. 11. 12. Pt. 5. 13. App. 13.1. 14. 15. 16. App. 16.1. App. 16.2. 17. Pt. 6. 18. 19.
0750653639 9780750653633
Business planning.
Strategic planning.
Success in business.
658.4012