Destination benchmarking : concepts, practices, and operations / M. Kozak.
Material type:
TextPublisher: Cambridge, Mass. : CABI Pub., c2004Description: xvii, 216 p. : 24 cmISBN: - 0851997457 :
- 910.684 21
- G155.A1 K68 2004
Contents:
1. Overview of Benchmarking Theory -- 2. Evaluating Benchmarking Studies in Tourism -- 3. Towards Destination Benchmarking -- 4. Measures of Destination Benchmarking -- 5. Internal Destination Benchmarking -- 6. External Destination Benchmarking -- 7. Generic Destination Benchmarking -- 8. Data Collection and Analysis -- 9. Destination Benchmarking: Characteristics and Limitations -- 10. Conclusion.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 910.684 KOZ (Browse shelf(Opens below)) | 1 | Available | A418581B |
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Includes bibliographical references (p. 196-209).
1. Overview of Benchmarking Theory -- 2. Evaluating Benchmarking Studies in Tourism -- 3. Towards Destination Benchmarking -- 4. Measures of Destination Benchmarking -- 5. Internal Destination Benchmarking -- 6. External Destination Benchmarking -- 7. Generic Destination Benchmarking -- 8. Data Collection and Analysis -- 9. Destination Benchmarking: Characteristics and Limitations -- 10. Conclusion.
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