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Destination benchmarking : concepts, practices, and operations / M. Kozak.

By: Material type: TextTextPublisher: Cambridge, Mass. : CABI Pub., c2004Description: xvii, 216 p. : 24 cmISBN:
  • 0851997457 :
Subject(s): DDC classification:
  • 910.684 21
LOC classification:
  • G155.A1 K68 2004
Contents:
1. Overview of Benchmarking Theory -- 2. Evaluating Benchmarking Studies in Tourism -- 3. Towards Destination Benchmarking -- 4. Measures of Destination Benchmarking -- 5. Internal Destination Benchmarking -- 6. External Destination Benchmarking -- 7. Generic Destination Benchmarking -- 8. Data Collection and Analysis -- 9. Destination Benchmarking: Characteristics and Limitations -- 10. Conclusion.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 910.684 KOZ (Browse shelf(Opens below)) 1 Available A418581B

Includes bibliographical references (p. 196-209).

1. Overview of Benchmarking Theory -- 2. Evaluating Benchmarking Studies in Tourism -- 3. Towards Destination Benchmarking -- 4. Measures of Destination Benchmarking -- 5. Internal Destination Benchmarking -- 6. External Destination Benchmarking -- 7. Generic Destination Benchmarking -- 8. Data Collection and Analysis -- 9. Destination Benchmarking: Characteristics and Limitations -- 10. Conclusion.

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