Controversies in contemporary advertising / Kim Bartel Sheehan.
Material type: TextPublisher: Thousand Oaks : Sage Publications, [2004]Copyright date: ©2004Description: ix, 333 pages : illustrations ; 25 cmContent type:- text
- unmediated
- volume
- 0761926356
- 9780761926351
- 659.1 21
- HF5823 .S4854 2003
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 659.1 SHE (Browse shelf(Opens below)) | 1 | Available | A414993B | ||
Book | City Campus City Campus Main Collection | 659.1 SHE (Browse shelf(Opens below)) | 1 | Available | A289692B | ||
Book | City Campus City Campus Main Collection | 659.1 SHE (Browse shelf(Opens below)) | 1 | Available | A434980B |
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Includes bibliographical references (pages 297-320) and index.
1. Advertising, Its Supporters, and Its Critics -- 2. Are Goods Bad? Living in a Consumer Culture -- 3. The Chinese Wall: Advertising and Mass Media -- 4. Checks and Balances: Government and Self-Regulation of Advertising -- 5. Beyond Subliminal: The Pervasiveness of Persuasion -- 6. Advertising Choices: Influences of Stereotypes and Taste -- 7. Cats and Dogs on Venus and Mars: Gender and Advertising -- 8. The Melting Pot? Advertising Portrayals of Asians, African Americans, and Hispanic -- 9. Older and Better? Elders and Advertising -- 10. Getting Older Younger: Children and Advertising -- 11. The Vice Squad: Advertising Controversial Products -- 12. Two of a Kind? Tobacco and Alcohol Advertising -- 13. Doctor's Orders: Advertising Prescription Drugs -- 14. We the People: Political Advertising -- 15. Really Good Goods? Socially Responsible Advertising -- 16. The Bleeding Edge: Online Advertising -- 17. Advertising: Agencies, Values, and the Commons' Dilemma.
"Controversies in Contemporary Advertising is suited as a core text for undergraduate and graduate courses in advertising marketing, journalism, mass communication, and communication studies."--BOOK JACKET.
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