MARC details
000 -LEADER |
fixed length control field |
02706cam a22004094i 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20211129161049.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
030318s2004 caua b 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2003006412 |
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
Local cataloguing issues note |
BIB MATCHES WORLDCAT |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0761926356 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780761926351 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(DLC) 2003006412 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)51898669 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Description conventions |
rda |
Modifying agency |
ATU |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5823 |
Item number |
.S4854 2003 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
Edition number |
21 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Sheehan, Kim, |
Relator term |
author. |
9 (RLIN) |
244869 |
245 10 - TITLE STATEMENT |
Title |
Controversies in contemporary advertising / |
Statement of responsibility, etc. |
Kim Bartel Sheehan. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Thousand Oaks : |
Name of producer, publisher, distributor, manufacturer |
Sage Publications, |
Date of production, publication, distribution, manufacture, or copyright notice |
[2004] |
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Date of production, publication, distribution, manufacture, or copyright notice |
©2004 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
ix, 333 pages : |
Other physical details |
illustrations ; |
Dimensions |
25 cm |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc |
Source |
rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references (pages 297-320) and index. |
505 00 - FORMATTED CONTENTS NOTE |
Miscellaneous information |
1. |
Title |
Advertising, Its Supporters, and Its Critics -- |
Miscellaneous information |
2. |
Title |
Are Goods Bad? Living in a Consumer Culture -- |
Miscellaneous information |
3. |
Title |
The Chinese Wall: Advertising and Mass Media -- |
Miscellaneous information |
4. |
Title |
Checks and Balances: Government and Self-Regulation of Advertising -- |
Miscellaneous information |
5. |
Title |
Beyond Subliminal: The Pervasiveness of Persuasion -- |
Miscellaneous information |
6. |
Title |
Advertising Choices: Influences of Stereotypes and Taste -- |
Miscellaneous information |
7. |
Title |
Cats and Dogs on Venus and Mars: Gender and Advertising -- |
Miscellaneous information |
8. |
Title |
The Melting Pot? Advertising Portrayals of Asians, African Americans, and Hispanic -- |
Miscellaneous information |
9. |
Title |
Older and Better? Elders and Advertising -- |
Miscellaneous information |
10. |
Title |
Getting Older Younger: Children and Advertising -- |
Miscellaneous information |
11. |
Title |
The Vice Squad: Advertising Controversial Products -- |
Miscellaneous information |
12. |
Title |
Two of a Kind? Tobacco and Alcohol Advertising -- |
Miscellaneous information |
13. |
Title |
Doctor's Orders: Advertising Prescription Drugs -- |
Miscellaneous information |
14. |
Title |
We the People: Political Advertising -- |
Miscellaneous information |
15. |
Title |
Really Good Goods? Socially Responsible Advertising -- |
Miscellaneous information |
16. |
Title |
The Bleeding Edge: Online Advertising -- |
Miscellaneous information |
17. |
Title |
Advertising: Agencies, Values, and the Commons' Dilemma. |
520 1# - SUMMARY, ETC. |
Summary, etc. |
"Controversies in Contemporary Advertising is suited as a core text for undergraduate and graduate courses in advertising marketing, journalism, mass communication, and communication studies."--BOOK JACKET. |
588 ## - SOURCE OF DESCRIPTION NOTE |
Source of description note |
Machine converted from AACR2 source record. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising. |
9 (RLIN) |
313421 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b10841799 |
b |
03-10-17 |
c |
27-10-15 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Book |
945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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998 ## - LOCAL CONTROL INFORMATION (RLIN) |
-- |
(2)b |
-- |
(2)c |
Operator's initials, OID (RLIN) |
06-04-16 |
Cataloger's initials, CIN (RLIN) |
m |
First date, FD (RLIN) |
a |
-- |
eng |
-- |
cau |
-- |
0 |