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Controversies in contemporary advertising / Kim Bartel Sheehan.

By: Material type: TextTextPublisher: Thousand Oaks : Sage Publications, [2004]Copyright date: ©2004Description: ix, 333 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0761926356
  • 9780761926351
Subject(s): DDC classification:
  • 659.1 21
LOC classification:
  • HF5823 .S4854 2003
Contents:
1. Advertising, Its Supporters, and Its Critics -- 2. Are Goods Bad? Living in a Consumer Culture -- 3. The Chinese Wall: Advertising and Mass Media -- 4. Checks and Balances: Government and Self-Regulation of Advertising -- 5. Beyond Subliminal: The Pervasiveness of Persuasion -- 6. Advertising Choices: Influences of Stereotypes and Taste -- 7. Cats and Dogs on Venus and Mars: Gender and Advertising -- 8. The Melting Pot? Advertising Portrayals of Asians, African Americans, and Hispanic -- 9. Older and Better? Elders and Advertising -- 10. Getting Older Younger: Children and Advertising -- 11. The Vice Squad: Advertising Controversial Products -- 12. Two of a Kind? Tobacco and Alcohol Advertising -- 13. Doctor's Orders: Advertising Prescription Drugs -- 14. We the People: Political Advertising -- 15. Really Good Goods? Socially Responsible Advertising -- 16. The Bleeding Edge: Online Advertising -- 17. Advertising: Agencies, Values, and the Commons' Dilemma.
Review: "Controversies in Contemporary Advertising is suited as a core text for undergraduate and graduate courses in advertising marketing, journalism, mass communication, and communication studies."--BOOK JACKET.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 659.1 SHE (Browse shelf(Opens below)) 1 Available A414993B
Book City Campus City Campus Main Collection 659.1 SHE (Browse shelf(Opens below)) 1 Available A289692B
Book City Campus City Campus Main Collection 659.1 SHE (Browse shelf(Opens below)) 1 Available A434980B

Includes bibliographical references (pages 297-320) and index.

1. Advertising, Its Supporters, and Its Critics -- 2. Are Goods Bad? Living in a Consumer Culture -- 3. The Chinese Wall: Advertising and Mass Media -- 4. Checks and Balances: Government and Self-Regulation of Advertising -- 5. Beyond Subliminal: The Pervasiveness of Persuasion -- 6. Advertising Choices: Influences of Stereotypes and Taste -- 7. Cats and Dogs on Venus and Mars: Gender and Advertising -- 8. The Melting Pot? Advertising Portrayals of Asians, African Americans, and Hispanic -- 9. Older and Better? Elders and Advertising -- 10. Getting Older Younger: Children and Advertising -- 11. The Vice Squad: Advertising Controversial Products -- 12. Two of a Kind? Tobacco and Alcohol Advertising -- 13. Doctor's Orders: Advertising Prescription Drugs -- 14. We the People: Political Advertising -- 15. Really Good Goods? Socially Responsible Advertising -- 16. The Bleeding Edge: Online Advertising -- 17. Advertising: Agencies, Values, and the Commons' Dilemma.

"Controversies in Contemporary Advertising is suited as a core text for undergraduate and graduate courses in advertising marketing, journalism, mass communication, and communication studies."--BOOK JACKET.

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