In search of stupidity : over 20 years of high-tech marketing disasters / Merrill R. Chapman.
Material type:
TextPublisher: Berkeley, Calif. : Apress, c2003Description: xii, 252 p. : ill. ; 24 cmISBN: - 1590591046 (hardcover : alk. paper)
- 338.47004 21
- HD9696.63.A2 C53 2003
Contents:
1. Introduction -- 2. First Movers, First Mistakes: IBM, Digital Research, Apple, and Microsoft -- 3. A Rather Nutty Tale: IBM and the PC Junior -- 4. Positioning Puzzlers: MicroPro and Microsoft -- 5. We Hate You, We Really Really Hate You: Ed Esber and Ashton-Tate -- 6. The Idiot Piper: OS/2 and IBM -- 7. Frenchman Eats Frog, Chokes to Death: Borland and Philippe Kahn -- 8. Brands for the Burning: Intel and Motorola -- 9. From Godzilla to Gecko: The Long, Slow Decline of Novell -- 10. Ripping PR Yarns: Microsoft and Netscape -- 11. Purple Haze All Through My Brain: The Internet and ASP Busts -- Afterword: Stupid Development Tricks.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 338.47004 CHA (Browse shelf(Opens below)) | 1 | Available | A417003B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
1. Introduction -- 2. First Movers, First Mistakes: IBM, Digital Research, Apple, and Microsoft -- 3. A Rather Nutty Tale: IBM and the PC Junior -- 4. Positioning Puzzlers: MicroPro and Microsoft -- 5. We Hate You, We Really Really Hate You: Ed Esber and Ashton-Tate -- 6. The Idiot Piper: OS/2 and IBM -- 7. Frenchman Eats Frog, Chokes to Death: Borland and Philippe Kahn -- 8. Brands for the Burning: Intel and Motorola -- 9. From Godzilla to Gecko: The Long, Slow Decline of Novell -- 10. Ripping PR Yarns: Microsoft and Netscape -- 11. Purple Haze All Through My Brain: The Internet and ASP Busts -- Afterword: Stupid Development Tricks.
There are no comments on this title.
Log in to your account to post a comment.