In search of stupidity : over 20 years of high-tech marketing disasters /
Chapman, Merrill R., 1953-
In search of stupidity : over 20 years of high-tech marketing disasters / Merrill R. Chapman. - xii, 252 p. : ill. ; 24 cm.
Introduction -- First Movers, First Mistakes: IBM, Digital Research, Apple, and Microsoft -- A Rather Nutty Tale: IBM and the PC Junior -- Positioning Puzzlers: MicroPro and Microsoft -- We Hate You, We Really Really Hate You: Ed Esber and Ashton-Tate -- The Idiot Piper: OS/2 and IBM -- Frenchman Eats Frog, Chokes to Death: Borland and Philippe Kahn -- Brands for the Burning: Intel and Motorola -- From Godzilla to Gecko: The Long, Slow Decline of Novell -- Ripping PR Yarns: Microsoft and Netscape -- Purple Haze All Through My Brain: The Internet and ASP Busts -- Afterword: Stupid Development Tricks. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.
1590591046 (hardcover : alk. paper)
2003009863
Computer software industry--Management--Case studies
Computer industry--Management--Case studies
Business failures--Case studies
HD9696.63.A2 / C53 2003
338.47004
In search of stupidity : over 20 years of high-tech marketing disasters / Merrill R. Chapman. - xii, 252 p. : ill. ; 24 cm.
Introduction -- First Movers, First Mistakes: IBM, Digital Research, Apple, and Microsoft -- A Rather Nutty Tale: IBM and the PC Junior -- Positioning Puzzlers: MicroPro and Microsoft -- We Hate You, We Really Really Hate You: Ed Esber and Ashton-Tate -- The Idiot Piper: OS/2 and IBM -- Frenchman Eats Frog, Chokes to Death: Borland and Philippe Kahn -- Brands for the Burning: Intel and Motorola -- From Godzilla to Gecko: The Long, Slow Decline of Novell -- Ripping PR Yarns: Microsoft and Netscape -- Purple Haze All Through My Brain: The Internet and ASP Busts -- Afterword: Stupid Development Tricks. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.
1590591046 (hardcover : alk. paper)
2003009863
Computer software industry--Management--Case studies
Computer industry--Management--Case studies
Business failures--Case studies
HD9696.63.A2 / C53 2003
338.47004