Hello Kitty : the remarkable story of Sanrio and the billion dollar feline phenomenon / Ken Belson & Brian Bremner.
Material type: TextPublisher: Singapore : Wiley, 2004Description: ix, 210 pages ; 24 cmContent type:- text
- unmediated
- volume
- 0470820942
- 9780470820940
- 338.4774150952 21
- HF5415.17 .B45 2004
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | DISPLAY 338.4774150952 BEL (Browse shelf(Opens below)) | 1 | Available | A215769B |
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DISPLAY 333.72 NOT Not too late : changing the climate story from despair to possibility / | DISPLAY 333.91620993 YOU Rivers : New Zealand's shared legacy / | DISPLAY 333.9180993 HUN Wetlands of New Zealand / | DISPLAY 338.4774150952 BEL Hello Kitty : the remarkable story of Sanrio and the billion dollar feline phenomenon / | DISPLAY 338.927 THI Sustainability / | DISPLAY 340.076 KRE Mastering law studies and law exam techniques / | DISPLAY 346.73048 BOL Brand name bullies : the quest to own and control culture / |
Includes bibliographical references and index.
Introduction -- Deconstructing Hello Kitty -- The God of Kawaii -- The Cat Comes Alive -- Kitty Goes Abroad -- Kitty Kulture -- Defiling Hello Kitty -- Branding Hello Kitty -- Hello Kitty and the Ideology of Pleasure.
"Hello Kitty is Japan's brilliant answer to Walt Disney's Mickey Mouse. This book explains how Sanrio, the company behind Hello Kitty, turned a cute cartoon cat into a multi-billion dollar global commodity. Hello Kitty merchandise helped Sanrio generate almost $1 billion in revenue through licensing agreements with more than 500 companies in Japan and hundreds more overseas. The distinct face of Hello Kitty is now plastered on 22,000 different products and sold in over 40 countries. Sanrio's biggest success is its ability to create products that appeal not only to children, but also to women in their 20s and 30s around the world. That's why Kitty adorns not only bedspreads, backpacks and notebooks, but mobile phones, toasters and even cars. The book shows why Hello Kitty products are one of Japan's hottest exports and how Sanrio successfully globalized its golden egg. In telling that story, this book shows how one company bucked the odds and turned a cute cartoon character cat into a ferocious business plan. Readers will learn about how and why the Hello Kitty brand clicked with kids and adults alike and how it continues to compete internationally with the likes of Disney and Warner Brothers."--BOOK JACKET.
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