Normal view
MARC view
Character merchandising (Topical Term)
See also:
- Broader heading: Merchandising
- Advertising characters
Work cat.: 2004556952: Belson, K. Hello Kitty, 2004.
ABI/Inform, Aug. 10, 2004.
Marketresearch.com, Aug. 10, 2004.
Ostrow, R. Dict. of marketing, 1988; Imber, J. Dict. of marketing terms, 2000
Here are entered works on a tool used by companies to trigger a desired response among consumers to purchase a particular product based on the fictitious character associated with that product.