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Hard looks : masculinities, spectatorship and contemporary consumption / Sean Nixon.

By: Material type: TextTextSeries: Consumption and spacePublisher: London : UCL Press, 1996Description: x, 241 pages : illustrations ; 22 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1857285573
  • 9781857285574
  • 1857285565
  • 9781857285567
Subject(s): DDC classification:
  • 658.8348 20
Contents:
Acknowledgements -- Introduction -- Pt. I. Masculinities, commercial culture and cultural analysis -- 1. Representation, subjectivity and spectatorship -- 2. Men's markets, consumer sectors and flexible specialization -- Pt. II. Menswear, retailing practices and the "new man" -- 3. New designs on men: menswear and the "new man" -- 4. Menswear and retailing practices: the case of retail design -- 5. Menswear and the spectacle of shopping -- Pt. III. Advertising, market research and the "new man" -- 6. Acquisition, the stock market, diversification and globalization: institutional developments in UK advertising -- 7. "Who are we walking to?" Representations of the consumer in advertising research -- 8. Advertising and the "new man": creative practices, account planning and media buying -- Pt. IV. Magazine culture and the "new man" -- 9. Looking for the Holy Grail: male readerships and the general interest men's magazine -- 10. From "The world's best dressed magazine" to "The men's magazine with an IQ": magazine journalism and new male readerships -- 11. Distinguishing looks: magazine fashion photography and the "new man" -- Conclusion -- Notes -- Bibliography -- Index.
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Includes bibliographical references (pages 225-233) and index.

Acknowledgements -- Introduction -- Pt. I. Masculinities, commercial culture and cultural analysis -- 1. Representation, subjectivity and spectatorship -- 2. Men's markets, consumer sectors and flexible specialization -- Pt. II. Menswear, retailing practices and the "new man" -- 3. New designs on men: menswear and the "new man" -- 4. Menswear and retailing practices: the case of retail design -- 5. Menswear and the spectacle of shopping -- Pt. III. Advertising, market research and the "new man" -- 6. Acquisition, the stock market, diversification and globalization: institutional developments in UK advertising -- 7. "Who are we walking to?" Representations of the consumer in advertising research -- 8. Advertising and the "new man": creative practices, account planning and media buying -- Pt. IV. Magazine culture and the "new man" -- 9. Looking for the Holy Grail: male readerships and the general interest men's magazine -- 10. From "The world's best dressed magazine" to "The men's magazine with an IQ": magazine journalism and new male readerships -- 11. Distinguishing looks: magazine fashion photography and the "new man" -- Conclusion -- Notes -- Bibliography -- Index.

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