Hard looks : masculinities, spectatorship and contemporary consumption /
Nixon, Sean, 1966-
Hard looks : masculinities, spectatorship and contemporary consumption / Sean Nixon. - x, 241 pages : illustrations ; 22 cm. - Consumption and space . - Consumption and space. .
Includes bibliographical references (pages 225-233) and index.
Acknowledgements -- Introduction -- Masculinities, commercial culture and cultural analysis -- Representation, subjectivity and spectatorship -- Men's markets, consumer sectors and flexible specialization -- Menswear, retailing practices and the "new man" -- New designs on men: menswear and the "new man" -- Menswear and retailing practices: the case of retail design -- Menswear and the spectacle of shopping -- Advertising, market research and the "new man" -- Acquisition, the stock market, diversification and globalization: institutional developments in UK advertising -- "Who are we walking to?" Representations of the consumer in advertising research -- Advertising and the "new man": creative practices, account planning and media buying -- Magazine culture and the "new man" -- Looking for the Holy Grail: male readerships and the general interest men's magazine -- From "The world's best dressed magazine" to "The men's magazine with an IQ": magazine journalism and new male readerships -- Distinguishing looks: magazine fashion photography and the "new man" -- Conclusion -- Notes -- Bibliography -- Index. Pt. I. 1. 2. Pt. II. 3. 4. 5. Pt. III. 6. 7. 8. Pt. IV. 9. 10. 11.
1857285573 9781857285574 1857285565 9781857285567
Male consumers--Attitudes--Great Britain
Middle-aged men--Attitudes--Great Britain
Men's clothing industry--Great Britain
Advertising--Clothing and dress--Great Britain
658.8348
Hard looks : masculinities, spectatorship and contemporary consumption / Sean Nixon. - x, 241 pages : illustrations ; 22 cm. - Consumption and space . - Consumption and space. .
Includes bibliographical references (pages 225-233) and index.
Acknowledgements -- Introduction -- Masculinities, commercial culture and cultural analysis -- Representation, subjectivity and spectatorship -- Men's markets, consumer sectors and flexible specialization -- Menswear, retailing practices and the "new man" -- New designs on men: menswear and the "new man" -- Menswear and retailing practices: the case of retail design -- Menswear and the spectacle of shopping -- Advertising, market research and the "new man" -- Acquisition, the stock market, diversification and globalization: institutional developments in UK advertising -- "Who are we walking to?" Representations of the consumer in advertising research -- Advertising and the "new man": creative practices, account planning and media buying -- Magazine culture and the "new man" -- Looking for the Holy Grail: male readerships and the general interest men's magazine -- From "The world's best dressed magazine" to "The men's magazine with an IQ": magazine journalism and new male readerships -- Distinguishing looks: magazine fashion photography and the "new man" -- Conclusion -- Notes -- Bibliography -- Index. Pt. I. 1. 2. Pt. II. 3. 4. 5. Pt. III. 6. 7. 8. Pt. IV. 9. 10. 11.
1857285573 9781857285574 1857285565 9781857285567
Male consumers--Attitudes--Great Britain
Middle-aged men--Attitudes--Great Britain
Men's clothing industry--Great Britain
Advertising--Clothing and dress--Great Britain
658.8348