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Creative arts marketing / Liz Hill, Catherine O'Sullivan and Terry O'Sullivan.

By: Contributor(s): Material type: TextTextPublisher: Amsterdam ; Boston : Butterworth-Heinemann, 2003Edition: Second editionDescription: xviii, 360 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0750657375
  • 9780750657372
Subject(s): DDC classification:
  • 706.88 21
LOC classification:
  • NX634 .H55 2003
Contents:
1. The evolution and context of arts marketing -- 2. Audiences -- 3. Market research -- 4. Product -- 5. Generating income -- 6. Promotion -- 7. Making the arts available -- 8. Marketing planning -- 9. Managing the marketing function.
Summary: "As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of-* Current knowledge and best practice about marketing and advertising through new media* The impact of Relationship Marketing techniques * A wholly revised and enhanced set of cases* Entirely revised and updated data on the arts 'industry'Creative Arts Marketing reflects the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. As such it is an invaluable text for both students and arts managers* A revised and completely updated new edition of a highly successful specialist marketing title.* Practical integration of theory and marketing best practice for the arts sector.* Packed with new and updated examples, cases and vignettes."--Publisher description.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 706.88 HIL (Browse shelf(Opens below)) 1 Available A259060B

Includes bibliographical references (pages 347-349) and index.

1. The evolution and context of arts marketing -- 2. Audiences -- 3. Market research -- 4. Product -- 5. Generating income -- 6. Promotion -- 7. Making the arts available -- 8. Marketing planning -- 9. Managing the marketing function.

"As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of-* Current knowledge and best practice about marketing and advertising through new media* The impact of Relationship Marketing techniques * A wholly revised and enhanced set of cases* Entirely revised and updated data on the arts 'industry'Creative Arts Marketing reflects the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. As such it is an invaluable text for both students and arts managers* A revised and completely updated new edition of a highly successful specialist marketing title.* Practical integration of theory and marketing best practice for the arts sector.* Packed with new and updated examples, cases and vignettes."--Publisher description.

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