MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02757cam a22004094i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221109192939.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
030501s2003 ne a b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2003051960 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0750657375 |
| Qualifying information |
alk. paper |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780750657372 |
| Qualifying information |
alk. paper |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b10797026 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)52208535 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
YUS |
| Modifying agency |
DLC |
| -- |
C#P |
| -- |
BAKER |
| -- |
NLGGC |
| -- |
YDXCP |
| -- |
AU@ |
| -- |
ATU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
NX634 |
| Item number |
.H55 2003 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
706.88 |
| Edition number |
21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hill, Elizabeth, |
| Dates associated with a name |
1960- |
| Relator term |
author. |
| 9 (RLIN) |
401045 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Creative arts marketing / |
| Statement of responsibility, etc. |
Liz Hill, Catherine O'Sullivan and Terry O'Sullivan. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Second edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Amsterdam ; |
| -- |
Boston : |
| Name of producer, publisher, distributor, manufacturer |
Butterworth-Heinemann, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2003. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 360 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 347-349) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
1. |
| Title |
The evolution and context of arts marketing -- |
| Miscellaneous information |
2. |
| Title |
Audiences -- |
| Miscellaneous information |
3. |
| Title |
Market research -- |
| Miscellaneous information |
4. |
| Title |
Product -- |
| Miscellaneous information |
5. |
| Title |
Generating income -- |
| Miscellaneous information |
6. |
| Title |
Promotion -- |
| Miscellaneous information |
7. |
| Title |
Making the arts available -- |
| Miscellaneous information |
8. |
| Title |
Marketing planning -- |
| Miscellaneous information |
9. |
| Title |
Managing the marketing function. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of-* Current knowledge and best practice about marketing and advertising through new media* The impact of Relationship Marketing techniques * A wholly revised and enhanced set of cases* Entirely revised and updated data on the arts 'industry'Creative Arts Marketing reflects the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. As such it is an invaluable text for both students and arts managers* A revised and completely updated new edition of a highly successful specialist marketing title.* Practical integration of theory and marketing best practice for the arts sector.* Packed with new and updated examples, cases and vignettes."--Publisher description. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Arts |
| General subdivision |
Management |
| 9 (RLIN) |
314156 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
O'Sullivan, Catherine. |
| 9 (RLIN) |
1046097 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
O'Sullivan, Terry, |
| Dates associated with a name |
1957- |
| 9 (RLIN) |
401048 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10797026 |
| b |
26-03-18 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
706.88 HIL |
| g |
1 |
| i |
A259060B |
| j |
0 |
| l |
cmain |
| n |
27/3/17 DA Main collection item has the z item code 2 to stop this being requested by BONUS+ patrons |
| o |
z |
| p |
$68.50 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
13 |
| v |
5 |
| w |
0 |
| x |
1 |
| y |
.i11935583 |
| z |
29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
b |
| -- |
c |
| Operator's initials, OID (RLIN) |
20-03-18 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
ne |
| -- |
0 |
